There are many types of Ad Blocks to choose from. The one that
is right for you depends on why you want to block them and if
you want the option of letting some through from a particular
host or not. The market is saturated with various spyware and
pop up ad software that block these ads out. Make sure the
product you use has automatic updates as things change and is
compatible with the other software you operate on your computer.
STOPzilla
is considered to be the most reliable product out
there. It is able to remove more than 100,000 adware and spyware
components. This means regardless of the method the advertiser
is using your software will likely prevent it from getting
through to your computer. You will also be able to block banners
in the area of instant messaging. This software comes with free
updates as well as excellent customer support that is available
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Mozilla is a type of Ad Blocker that allows you to make the
choice of the advertisements you are exposed to as you go. It
has a built in command called “block images from this server”.
It is very simple to use. When you run across an ad you want
blocked from your computer simply right click. Double click the
“block images from this server” option and the ad will disappear.
Those who advertise with AdSense aren’t happy about these
various ad blockers as they feel they will make their effective
marketing tool a waste of time. Those who advertise for Adsense
are worried to because they don’t know how those blocked ads
will make their website appear to the user. They can rest easy
because all the user will see is a blank spot where the ad would
have been.
Will Ad Blocks affect the vitality and economy of the internet?
I guess it depends on who you ask. Some researchers believe Ad
Blocks simply give the consumer some choice over what they are
exposed to just like any other mode of advertising. We all have
the right to turn the TV channel if we don’t like what is on.
The same with the radio station. Other researchers believe that
Ad Blocks will hurt the internet and cost consumers more in the
long run. This is because the advertisers will have to find new
methods of reaching the consumer but it will cost them more.
That additional cost will be passed on to the consumers. However
the world of advertising and consumers continues to evolve and
there are always new ideas being introduced. It will be
interesting to see what happens next.
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